Category Archives: Nation of Rebels

Bohemian Capitalism

I have recently been reading Joseph Heath and Andrew Potter‘s Nation of Rebels: Why Counterculture Became Consumer Culture. It is a fascinating read. Especially for someone like me who has spent most of my life under the assumption that I am a part of the counter-culture. Not in the sense of being a punk rocker or smoking weed. But at least in the sense that since I went to college at 18, I defined myself against, as I saw it, the materialist, non-intellectual and non-spiritual forces of capitalism.

One of my vivid memories from college is going to a Indian-American Student Association party, the kind which I normally avoided, and thinking, while talking to the students studying computer science, medicine, law, business and so on, I am not like them. More: I will not be like them. It’s not that I didn’t like them or couldn’t identify with them. They were just like people my age in my family, and I liked my family.

What was motivating me rather was the question: If everyone has a job like they are planning to have, how will reflective distance about the core assumptions of our society be possible? It was precisely the fact that being a doctor or a programmer, etc. are central to our society which made me wonder: how can the cultural assumptions of the mode of life of these professionals be questioned? Who is going to do that questioning? From what space can such questioning happen?

Continue reading